合作夥伴
-
Overview
- Partnership for success
- ZALiP channel partners and ZALiP work together for success in the markets
- ZALiP Channel Partner Program (CPP)
- A comprehensive plan to offer values and support to ZALiP partners
- Products and support resources
- Wide-range product lines, comprehensive support and services specifically designed for ZALiP channel partners.
-
How to join ZALiP CPP?
- Application:download ZALiP CPP Application Form from ZALiP web site and fill it out to apply
- Account number:the ZALiP CPP account will be issued when the CPP application is approved
- ZALiP distributorship agreement:sign Distributorship Agreement with ZALiP to complete the process
-
ZALiP CPP Basics
- Purpose:to declare premises of ZALiP CPP, avoid possible market conflicts and show ZALiP product portfolio
- Contents:
- Territory:
- Areas covered:defined in Disti Agreement
- Principles:non-transferable; meet fair distribution
- Rights & obligations
- Rights:distribute product and get ZALiP support
- Obligations:provide biz proposal, follow ZALiP distribution policy, do promotional activities, biz review
- Type of distributorship:Exclusive- sole disti and standard- non-sole disti
- ZALiP product portfolio:
- LOHASmart:for consumer and carrier market
- BizSurf:for biz or corporate and carrier market
- SysLink:for special applications or M2M market
-
Price, Discount and Subsidy
- Purpose:Bilateral biz growth through clear pricing policy, discount, promotion and marketing subsidy arrangements
- Contents:
- ZALiP Price Table
- Release:monthly
- VSRP:proposed as for market pricing reference
- Discount: discount offer for encouraging volume order
- Ordering: easy and integrated of prices, discounts and offers
- Special Offer
- New product: for early order placement for new products
- Promotion: for products under promotional activities
- Project/tender: Make-it-work pricing strategy to win project/ tender
- Market Development Subsidy
- Calculation percentage from total order amount per quarter
- Use: disti promotion plan and activities executed for ZALiP products
-
Co-work Pre-Sales Activities
- Purpose:to plan market development for new product and provide support to disti for selling ZALiP products
- Contents:
- New product announcement
- New product preview:preview specs and features, 3G card compatibility, user benefits and certification plan etc.
- Sample evaluation: Alpha, Beta, PP/MP sample test
- FW bug-fix:to remove firmware bugs for better product reliability
- Ordering: easy and integrated of prices, discounts and offers
- Certification/ homologation
- Sole disti: lead by disti and supported by ZALiP
- Non-sole disti: lead by ZALiP and supported by disti
- Product & technical training
- Video program: online or offline training programs
- Promotion: for products under promotional activities
- On-site training: subject to arrangement in advance
- Release of support materials
- Sales related: flier, brochure design temp, news etc.
- Product related: brochure, product introduction, data book, QIG, UM, user scenario & benefits, product certification & function test reports
-
Co-work Market Development Activities
- Purpose:to develop market opportunities for new products and promote ZALiP brand name & its products
- Contents:
- New product launch:
- Announcement
- Release: news or event release by email and on ZALiP web site
- Recipient: ZALiP channel partner
- Support materials:
- preliminary product brochure, promotional flier, user scenarios & benefits, ZALiP Product Introduction etc.
- Distributor responsive activities
- Web announcement: e.g. new product promotion at home page
- Direct marketing: e.g. email or mail shot
- Events: e.g. local trade show or road show
- Advertisement and PR: e.g. product review, budgeted digital or traditional adverts on magazines or media
- ZALiP brand sustaining co-works
- Advertisement & media placement: reg. co-release ZALiP news, promotional activities, awards and product updates
- Commercial event: Bi-quarterly plan for trade show, seminar/ forum, road show
- Public relationship: contribution to social welfare for good community relationship & image
- Where-to-buy hyperlink: to appear at both ZALiP and partner’s web site
- Web-based promotion: for ZALiP product on disti web site
- Special promotions: e.g. special offer, discount to attract order
-
Post-sales ZALiP Tech Support
- Purpose:to answer product HW queries & resolve firmware bugs in an effective manner for channel partner
- Contents:
- Engineer training support
- RLevel-2 support: from ZALiP FAE to Disti’s engineer
- Support tools: online knowledge pool, UI Live demo, online tutorial center, case study
- Query:
- Multiple channels:ZALiP Tech Support Form, Team-Viewer, email, SKYPE, conference call
- Response time: within 24 hours
- Bug-fix time: aim to accomplish in 3 working days
- Bug-fix Procedure
- Diagnose: user scenario study
- Analysis of problem: difficulty of problem & time required for solution
- Solution implementation: keep customer posted of progress
- Verification and release: verify through user scenario simulation
- Firmware release
- Occasions: bug fixed, function enhanced, 3G data card compatibility update
- Notification: standardized Firmware Release Note by email, ZALiP web site
-
Post-sales Disti Tech Support- for client
- Purpose:co-work between Disti and ZALiP on tech support to achieve high customer satisfaction
- Contents
- Tech support within disti’s knowledge
- Level-1 support: from Disti FAE to client
- Support resources: disti plans sufficient tech support capacity and respond promptly
- Tech support beyond disti’s knowledge
- Level-2 support: from ZALiP FAE to client by email
- Procedure: Disti collect info and forward query to ZALiP FAE
- Coverage: reseller/ VAR and end user
- Required user information: model, FW version, user scenario, system logs etc.
-
Business Relation Maintenance
- Purpose:to update ZALiP channel partner of company activities, price and product, marketing materials
- Contents:
- Release Items
- Company related Release: company & special events, award on quarterly basis
- Product related release: product support materials, product review and case studies on monthly basis
- Price related release: ZALiP price table incl. discount & special offer on monthly basis
- Market material related release: materials for road show, trade show, direct marketing and adverts on monthly basis
- Release by
- Emai
- ZALiP web site
-
Business Review
- Purpose:to sort out sales, product issues, discuss marketing activities & support, services to grow sales
- Contents:
- Tool: Business Review Forms
- Review frequency: Review- quarterly, Reports- monthly
- Sales Review
- sales revenue, quantity, price and rolling forecast
- Product Review
- product roadmap, functions, features and specs
- Market Review
- market trends, co-work promotional activities
- Customer Satisfaction Review
- product quality, pre & post-sales support, logistics, RMA and customer care services